As retailers prepare for another year of growing demand for in-store advertising, NRF 2026: Retail’s Big Show arrives at a moment of enormous momentum for in-store retail media. Retailers across every category are scaling networks, expanding shopper engagement strategies, and building the operational foundation needed to treat the physical store as a revenue-generating media channel.
From January 11–13, STRATACACHE will be at booth #4249 at the Javits Center in New York City, showcasing the technologies, infrastructure, and operational models that help retailers build and grow high-performance in-store retail media networks — spanning digital displays, physical placements, and integrated touchpoints across the store. This year’s booth is designed around four essential pillars that define success in the new retail media ecosystem: scalable deployment, precise content management, accurate measurement, and monetization.
Whether you are evaluating new in-store solutions or looking to expand an existing retail media network, STRATACACHE’s team of global experts will be on site to demonstrate what’s possible and help shape your roadmap for 2026 and beyond.
The Four Pillars Defining STRATACACHE’s NRF 2026 Experience
The most successful retail media networks — and the most forward-thinking retailers — are investing in four foundational capabilities. These pillars ensure in-store media can scale profitably, deliver value for advertisers, and enhance the shopper experience.
At NRF 2026, STRATACACHE will be showcasing how each pillar integrates into a durable, revenue-driving retail media strategy.
1. Scalable Deployment: Building Networks That Grow With You
As retailers accelerate rollout plans for in-store media networks, scale has become non-negotiable. Every dark screen equals lost revenue. Being able to successfully scale is vital to success. Scalable in-store retail media means:
- Deploying thousands of screens across diverse store formats
- Managing installation at speed, without disrupting operations
- Ensuring hardware consistency across geographies
- Supporting expansion with enterprise-grade device management
STRATACACHE brings decades of experience deploying and supporting the world’s largest digital networks. That experience translates directly into reliability at scale. Today, STRATACACHE powers 4.4 million screens globally across retail, restaurants, airports, banking, and more — providing the operational discipline, governance, and infrastructure required to support enterprise-wide rollouts.
At NRF, our experts will demonstrate how this depth of experience enables retailers to scale confidently — supporting network growth across regions, formats, and store environments with consistency and long-term stability.
If your 2026 strategy includes expanding your in-store media footprint — adding new screens, formats, or placements within existing stores — STRATACACHE’s deployment frameworks show how to do it faster, cleaner, and with complete operational control.
2. Precise Content Management: Deliver the Right Message at the Right Moment
In-store retail media succeeds when content is dynamic, contextual, and seamlessly orchestrated across the shopper journey. Any content provider can put in-store advertising on the screen. The precision it takes to deliver relevant messaging comes with experience. This pillar focuses on:
- Centralized content workflows
- Trigger-driven, contextually-aware messaging
- Accuracy and granularity of forecasting
- Reaching shoppers in specific aisles, stores and cities
- Real-time updates based on inventory, promotions, or traffic
- Easy understanding through visualization of the campaign operation
- Continuous alignment between retail and advertiser needs
At NRF 2026, STRATACACHE will show how precise content management gives retailers and brands the ability to unlock new shopper engagement opportunities while maintaining full operational efficiency.
Perfect your in-store content delivery and messages. Our platform capabilities enable everything from national campaigns to hyper-local messaging — all controlled with accuracy, compliance, and real-time flexibility.
3. Accurate Measurement: Closing in on the Customer View, Inside the Store
Measurement is the most requested — and most critical — capability for in-store retail media networks. Stop assuming return on investment and spend, and start proving it. Advertisers expect proof of performance, and retailers need analytics that verify traffic, engagement, and outcomes.
This pillar includes:
- Anonymous, privacy-responsible in-store data collection
- Standards-based retail media KPIs
- Attribution models showing how exposure drives behavior
- Unified reporting across formats, surfaces, and screens
- Actionable performance metrics informing your in-store strategy
- Pricing justification methods for proving advertisers’ ROI
At the STRATACACHE booth, attendees will see how accurate measurement connects the physical store with omnichannel media performance. Our experts will discuss how retailers can build measurement systems that meet advertiser expectations while supporting internal decision-making across merchandising, store operations, and marketing.
If you’re planning to advance your measurement strategy in 2026, this is the conversation you’ll want to have.
4. Monetization: Turning Retail Media Into Predictable Revenue
For many retailers, in-store retail media has become a major growth engine — but only when the network is built on operational discipline and advertiser-ready structures. Unlock new revenue streams now with discussion about your monetization strategy and turning your store into profitable digital media platforms.
The monetization pillar focuses on:
- Inventory models that maximise revenue without disrupting the shopper experience
- Architecting, deploying, and monetizing multi-stakeholder rich media networks
- Brand-ready packaging and sales enablement
- Consistent, scalable media formats and offerings
- Clear pathways for connecting data, targeting, and outcomes
At NRF 2026, STRATACACHE will highlight how monetization strategies must evolve as retail media networks mature. Our team will share real-world frameworks for increasing advertiser value, improving fill rates, and aligning operational processes with revenue goals.
Why These Four Pillars Matter More Than Ever at NRF 2026
Retailers attending this year’s event face a major industry shift: while in-store retail media has existed for decades, the way it is being built, operated, measured, and monetized has fundamentally changed — elevating it to a strategic priority influencing both revenue and brand experience.
These four pillars represent the core capabilities retailers need in order to scale responsibly, deliver measurable impact, and prepare for a more connected shopper journey. Our on-site team includes specialists across deployment, data science, content operations, and retail media monetization. Attendees can expect hands-on demonstrations, strategic discussions, and practical guidance tailored to their network maturity level.
If you’re serious about building or growing an in-store retail media network, STRATACACHE booth #4249 is the place to start.
Meet STRATACACHE Experts
Throughout the event, STRATACACHE’s global retail, analytics, and technology teams will be available for:
- Technical deep dives
- Roadmap planning
- Retail media monetization guidance
- In-store measurement strategy
- Deployment and operational planning
- Content workflow optimization
Whether your focus is launching a network, scaling it, improving attribution, or maximizing revenue, our experts will help you build a realistic action plan for 2026.
Don’t Miss our Pre-Show Full Day Special Program — The Event Defining 2026 Retail Media
If you’re in New York ahead of Retail’s Big Show, make sure to attend What’s In-Store for Retail Media Networks, hosted by STRATACACHE and NRF on January 10, 2026.
Hear what leading retailers and brands — including names like Albertsons, Costco, CVS, and Loblaws — have to say about the future of in-store retail media, measurement, and scaling the physical store as a media channel.
It’s the perfect starting point before heading into NRF — and the ideal complement to everything showcased at the STRATACACHE booth.