Dayton, OH, 4 September 2025 – Chris Riegel, founder and CEO of STRATACACHE, the international in-store retail media technology, monetization and measurement expert, has been appointed to the Commerce Board of Directors of the Interactive Advertising Bureau (IAB), the digital media and marketing trade association.
“It is an exciting time to join the IAB Commerce Board of Directors as advertisers and retailers continue to unlock the tremendous value of In-Store retail media networks,” said Chris Riegel, CEO and Founder of STRATACACHE. “From our acquisition of PRN in 2015 and Walkbase in 2017 we have been building tremendous momentum and delivery capabilities in the in-store retail media space. Serving over 60 Tier One retailers today globally and over four million digital displays, we bring a tremendous amount of practical experience on in-store to the IAB board. I look forward to collaborating with the IAB to bring enhanced results to the entire in-store advertising ecosystem.”
Riegel brings nearly three decades of expertise in transforming the way brands connect with consumers digitally in-store. He has grown STRATACACHE to be one of the world’s most trusted in-store retail media specialists, responsible for millions of screens which generate billions in advertising revenue each year.
“We are thrilled to welcome Chris Riegel to the IAB Commerce Board,” said Collin Colburn, Vice President, Commerce and Retail Media at IAB. “His leadership at STRATACACHE and vision for the future of consumer engagement and insight will be invaluable as we continue to shape the measurement, standards and success of in-store retail media as well in-store experiences, and omnichannel strategies in the broader advertising marketplace.”
Riegel joins a distinguished group of industry leaders on the IAB Commerce Board of Directors, helping to guide the organization’s strategic priorities, shape industry standards, and champion the continued growth of digital advertising and marketing. Riegel will appear at IAB Europe’s Retail Media Impact Summit in Amsterdam, NL, on September 24. He will lead a discussion on in-store retail media titled « Unlocking the Untapped Potential of Digital In-Store: What Will It Take to Reach the Next Frontier? »
About STRATACACHE
STRATACACHE provides a full scope of consumer, audience and passenger engagement technology and services to the world’s largest restaurant, retail, transportation and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries. Learn more at www.stratacache.com, and on LinkedIn.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.