From a tactical and future growth perspective, operators should consider these questions as they approach vendors.
Key Considerations for Digital Menu Boards
Does your digital menu board technology partner have direct experience and authority over hardware and software for digital signage?
How will you integrate live data into your content?
Does your content strategy break out segments by daypart, considering actual work conditions such as the number of employees you have on the floor and how busy they will be? Does it provide goals and hypotheses that your test project will answer?
Can your provider integrate with any Point of Sale (POS) or loyalty app, or are they tied to specific technologies?
Is the solution proven at scale?
What does support actually look like in terms of expertise and ability to solve real problems?
Is there room to grow the digital menu board into advanced use cases, including AI- and sensor-driven personalization and responsive systems?