In-Store Sensor Technology
Your physical store offers a treasure trove of customer behavioral data that, if collected and analyzed, can provide business intelligence and actionable insights into pathing, dwell time, merchandising and more. In order to capture that data, it’s critical that the right measurement infrastructure is in place.
Walkbase—part of the STRATACACHE family of companies—uses advanced sensor technology to measure in-store behavior and help you make sense of the data to optimize store operations, in-store retail media and the customer experience.
Accurate
Walkbase asset tags are accurate to within 1 meter.
Privacy-Friendly
No personally identifiable or biometric data is collected, ensuring compliance with local privacy laws.
Scalable
Start with a few sensors at designated locations within your store and add additional ones over time.
Deploy Sensor Technology to Capture Behavioral Data
Our solution, Walkbase TREQ, uses a variety of highly accurate, cost-effective sensors to capture real-time customer behavioral data throughout your physical space.
MEASURE RETAIL MEDIA
Place sensors above or below in-store digital screens to capture ad impressions and video plays.
UNDERSTAND PATHING AND DWELL TIME
Attach battery-powered asset tags to shopping carts and baskets to see how shoppers interact with your store.
TRACK HIGH-VALUE ASSETS
Assign asset tags to employees or secure to high-value equipment to monitor their current location in real time.
REPORT OCCUPANCY
Position sensors at entry and exit points for people counting with more than 99% accuracy.
Data captured from sensors is processed via patented Walkbase algorithms and aggregated into a customizable dashboards in real time, allowing you to quickly see a picture of what's really happening in your store.
Know if in-store retail media causes customers to slow down, stop or change shopping patterns.
Determine your most valuable real estate and develop merchandising strategies to maximize conversions.
Understand the needs of your customers and optimize retail operations and staffing to better serve them.
Track and analyze shopping cart usage and movement.
Increase lane throughput at checkout by analyzing wait time, lane switching and bounce rates.
Prevent fraud and loss by tracking high-value assets and knowing when customers take carts and baskets out the door without paying.