In-Store Retail Media Networks
Digital in-store retail media networks are not only unlocking significant new revenue for retailers but also offering a powerful opportunity for advertising brands to reach and influence customers across the path to purchase.
Build In-Store Media Value for Advertisers
Unlock new revenue by offering engaging in-store advertising inventory to brands
Create Impactful In-Store Experiences
Deploy campaigns that drive conversions with targeted, timely in-store messaging. Accurately measure campaign performance to optimize marketing spend.
Build In-Store Ad Revenue with Digital Screens
Use sales, store and loyalty data (where permitted) to deliver impactful, relevent marketing content. Auto-adjust promotions to maximize high-performing item sales.
Engage Shoppers with Perfect Content at the Right Time
Use in-store digital inventory to create seamless marketing campaigns that complement the shopper journey to increase brand awareness and sales.
Discover STRATACACHE Thought
Leadership on Retail Media Networks
This white paper uncovers the seven critical mistakes that undermine in-store retail media...
By STRATACACHE Team
Sponsored by STRATACACHE and authored by retail media expert Colin Lewis, this report...
By STRATACACHE Team
Deliver relevant messaging and unlock new revenue streams with digital displays
In-store retail media networks are an essential revenue generator in the holistic retail ecosystem, surpassing an estimated $50 billion annually in the US alone. Tap into extended profitability by monetizing digital displays and promoting targeted brand advertising, using a flexible and dynamic digital signage platform. STRATACACHE has 20+ years of experience creating, delivering and supporting in-store retail media networks at scale.
Creating, deploying and managing your in-store retail media network can be challenging — especially without the right technology partner to guide you.
Here are some key questions to consider:
What is the optimized placement of in-store digital displays and media experiences?
What are some successes and failures of other real world retail executions?
How is the network monetized? What are the financial model options?
How can you best integrate your in-store media network to ensure joint success with category merchants?
What is your creative strategy, hitting a healthy balance between all your types of in-store digital display messaging — retail, brand, audience and engagement
What are best practices in automating and reuse of media assets?
How do you ensure consistency with your strategy, working with retailer and brand creative agencies?
STRATACACHE has been working with leading retailers to create, support and optimize in-store media networks for 20+ years. We have the expertise to guide you through common challenges in network success including: financing your network, creating an advanced “smart” in-store retail media network, infrastructure needs, staff onboarding and more.
