IN-STORE RETAIL MEDIA NETWORKS

Major brands and CPGs can open up new, significant streams of revenue by expanding existing retail media engagement — online, mobile and streaming — and introducing in-store retail media networks.

Create new revenue streams

Remain profitable during inflation and beyond by monetizing in-store retail media networks on digital displays throughout the store. Deliver content and messaging on large format displays, digital shelf edge displays, end caps, in-aisle and more.

Advertise strategically throughout the store

Promote partner brand and CPGs products, price and promotions, increasing brand awareness and product sales. In-store retail media networks help to recoup the cost of digital display networks and continually increase margins.

Customize and optimize content

Leverage store data and insights to ensure that short form ad content is dynamic and hyper-relevant to current in-store shoppers.

Deliver relevant messaging and unlock new revenue streams with digital displays throughout the entire shopping journey

In-store retail media networks are an essential revenue generator in the holistic retail ecosystem, surpassing an estimated $50 billion annually in the US alone. Tap into extended profitability by monetizing digital displays and promoting targeted brand advertising, using a flexible and dynamic digital signage platform. STRATACACHE has 20+ years of experience creating, delivering and supporting in-store retail media networks at scale.

Creating, deploying and managing your in-store retail media network can be challenging — especially without the right technology partner to guide you.

Here are some key questions to consider:

What is the optimized placement of in-store digital displays and media experiences?

What are some successes and failures of other real world retail executions?

How is the network monetized? What are the financial model options?

How can you best integrate your in-store media network to ensure joint success with category merchants?

What is your creative strategy, hitting a healthy balance between all your types of in-store digital display messaging — retail, brand, audience and engagement

What are best practices in automating and reuse of media assets?

How do you ensure consistency with your strategy, working with retailer and brand creative agencies?

STRATACACHE has been working with leading retailers to create, support and optimize in-store media networks for 20+ years. We have the expertise to guide you through common challenges in network success including: financing your network, creating an advanced “smart” in-store retail media network, infrastructure needs, staff onboarding and more.