In-Store Retail Media Networks
Major brands and CPGs can open up new, significant streams of revenue by expanding existing retail media engagement — online, mobile and streaming — and introducing in-store retail media networks.
Create Impactful In-Store Experiences
Shape customer behavior with real-time messaging, unify online and in-store media for seamless journeys, and boost sales of slow-moving inventory through dynamic promotions.
Build In-Store Ad Revenue with Digital Screens
Promote partner brands and CPG products to boost awareness and sales while using in-store media to offset display costs and increase long-term margins.
Engage Shoppers with Perfect Content at the Right Time
Use store data to deliver impactful content and auto-adjusts promotions based on demand to maximize high-performing item sales.
Build In-Store Media Value for Advertisers
Strengthen partnerships with targeted, timely messaging while tracking ad impressions and video plays to provide measurable ROl through closed-loop attribution.
Deliver relevant messaging and unlock new revenue streams with digital displays throughout the entire shopping journey
In-store retail media networks are an essential revenue generator in the holistic retail ecosystem, surpassing an estimated $50 billion annually in the US alone. Tap into extended profitability by monetizing digital displays and promoting targeted brand advertising, using a flexible and dynamic digital signage platform. STRATACACHE has 20+ years of experience creating, delivering and supporting in-store retail media networks at scale.
Creating, deploying and managing your in-store retail media network can be challenging — especially without the right technology partner to guide you.
Here are some key questions to consider:
What is the optimized placement of in-store digital displays and media experiences?
What are some successes and failures of other real world retail executions?
How is the network monetized? What are the financial model options?
How can you best integrate your in-store media network to ensure joint success with category merchants?
What is your creative strategy, hitting a healthy balance between all your types of in-store digital display messaging — retail, brand, audience and engagement
What are best practices in automating and reuse of media assets?
How do you ensure consistency with your strategy, working with retailer and brand creative agencies?
STRATACACHE has been working with leading retailers to create, support and optimize in-store media networks for 20+ years. We have the expertise to guide you through common challenges in network success including: financing your network, creating an advanced “smart” in-store retail media network, infrastructure needs, staff onboarding and more.
READ MORE about in-store retail media networks, challenges, advanced capabilities, internal teams and network support on our blog here.
