Data & Analytics
Do you really know what’s happening in your store? Understanding your customers’ behavioral data, such as pathing and dwell time, are critical to enhancing operations, revenues and the overall shopping experience.
As part of the STRATACACHE family of companies, industry-leading business intelligence platform Walkbase provides you with real-time data and insights on in-store customer behaviors to make more informed decisions and drive business growth.
As part of the STRATACACHE family of companies, industry-leading business intelligence platform Walkbase provides you with real-time data and insights on in-store customer behaviors to make more informed decisions and drive business growth.
COLLECT
Customer behavioral data is collected via advanced sensor technology located throughout your physical space.
ORGANIZE
Walkbase combines and distills the data into easily digestible dashboards, which include powerful visualization features like heatma
ACT
Analyze the data in real time to make and test decisions related to store layout, merchandising, staffing and more.
Gain a Better Understanding of the Entire In-Store Experience
Which aisles and end caps see the most traffic? How is your in-store retail media network performing? What products did customers look at and not buy? Through our solution, Walkbase TREO, you can collect real-time data on shopper interactions with products and advertising from walk-in to checkout in a privacy-friendly way.
In-Store Retail Media
Track ad impressions and video plays at every digital screen to see how retail media influences pathing and purchasing behavior.
Occupancy
Implement real-time people counting sensors in your store that are 99% accurate.
Customer Pathing
See exactly where customers go in your store to identify your most valuable real estate and enhance store layouts.
Customer Dwell Time
Understand how long shoppers stay in your store and where they spend the most time to optimize staffing and promotional activities.
Merchandising
Analyze behavior at high-value demo stations and end caps to increase the effectiveness of your merchandising decisions.
Queues
Monitor wait times at checkout and customer service counters to see their impact on sales and the customer experience.
Just like web analytics platforms share detailed insights into online shopping behaviors, Walkbase provides the same level of measurability for your physical space. Advanced algorithms and tools ensure you have clean and reliable retail data to analyze and use for decision making.
