Pre-Show Mixer

8:00

Keynote

8:30-8:50

Network Monetization and Value 
(Second Session)

9:25-10:10

Commerce Media - A Radical Paradigm Shift in the Advertising Landscape

Strategic Presentation and Panel Quentin George and Rob Master. Commerce Media has the potential to generate over $1.3 trillion of enterprise value in the next several years. This is a tectonic adjustment that will alter the landscape of retailer and brand marketplaces, disrupting the existing dynamics of the brand/retailer relationship. Hear from Quentin George – Partner at McKinsey & Company, Leader: Commerce Media Practice – as he presents an overview of the space and players, focusing on the role the physical store will play. Next up: Rob Master will gather with key stakeholders to explore practical and tactical considerations--the KPIs of Retail Media--in a panel discussion featuring retailers and brand marketers revealing the inside view of current merchant/vendor relationships as they evolve to support and grow a media ecosystem. What are the KPI's from the supply and demand side? What role does the store play in this new media landscape? What role does the store have in brand building and upper funnel dynamics? And what benefits does this dynamic provide for shoppers in a world where a retailer's survival is dependent on successfully transitioning into a media company? Panel includes Rob Master, Evan Hvorka, VP Product and Innovation | Albertsons Media Collective, Rob Rivenburgh, Global Chief Executive Officer, The Mars Agency.

Tech, Measurement and Insights 
(Fourth Session)

10:50-11:35

Quantifying Retail Media In-Store Success: Measurement & Innovation, a Conceptual Framework

For in-store media to deliver on its promise, brands and retailers must agree upon in-store measurement requirements, which are rapidly evolving. In this premiere of a new white paper, Jeffrey Bustos of the IAB will present current in-store best practices and contextualize why in-store measurement is important, exploring how in-store standards fit into the IAB's larger RMN standardization project. Topics include full-funnel attribution, proving incrementality, and the multiplier effects of in-store media. Next up, settle in for a panel devoted to the mechanics of in-sore measurement strategy focusing on practical approaches and considerations to in-store success data. The group will discuss what's required from the brand, the retailer and the consumer to make in-store measurement a truly effective part of in-store RMN success. What are the challenges, success stories and future improvements required to measure effectively for success and growth of in-store retail media?

Moderated by Jeffrey Bustos. Panel Includes Claire Wyatt, VP Business Strategy & Marketing Science | Albertsons Media Collective | Kellogg MBA, and Kelly Kachnowski, Growth & Engagement, Data & Analytics Technology - The Mars Agency / Marilyn Commerce Tech.

Network Monetization and Value 
(Sixth Session)

1:10-1:40

Why Data Counts — Extending Monetization Across All Retail Channels

What tools exist for marketers to reach shoppers who visited store areas and didn’t convert? How can in-store content be curated based on in-store behavior? How will in-store behavior be tied to online behavior to allow for full engagement across the entire shopping journey? These capabilities are the holy grail of in-store engagement and network monetization. This session breaks down how, as retailers expand in-store, they will be able to add in-store behavior to their customer data platforms, enabling digital activation on this behavior: Panel moderated by Ben Reynolds of Walkbase and will include Amber Roberts, Partnership Director at SMG Threefold and formerly of Kroger 84.51, and Howard Luks, Vice President of Vertical Development Retail\CPG for LiveRamp.

Network Monetization and Value 
(Eighth Session)

2:40-3:10

CTV/OTT: How Streaming & RMN interact: Synergies and Challenges

With Bryan Gildenberg, Founder Confluencer Commerce, CPG Guy, Former Chief Knowledge Officer, Retail, Kantar. Retail media network buyers are leaning into CTV. The majority of RMN buyers –– at least 63% –– already invest in off-site display and video tactics like CTV, 15% more than other ad tactics. Topics include: the effect of the recent Netflix announcement about viewer data transparency by title on the entire CTV ecosystem, the potential of linking CTV to RMN, and the future of "integrated audiences" and visibility into the total customer journey. Panelists include Steve Biddle, Head of Retail Media for Meta, Sarah Scherer from Kroger Precision Marketing, Benny Wagstaff from The Trade Desk.

In-Store Experience 
(Tenth Session)

3:55-4:40

Retail Media Networks: An Ongoing Journey From Promise to Performance

Retail media networks have become more entrenched, with a revenue-generating velocity rarely seen in business. In 2022, the Walton College of Business Research Team published their first whitepaper that identified the gaps between the promise and reality of RMNs. This session dives into a new October 2023 whitepaper examining what has transpired and changed. Presented by the reseach team lead by Dean Brent Williams, Dr. Molly Rapert, Dr. Rodney Thomas and Andy Murray, former SVP Marketing at Walmart.