White Paper: The Seven Deadly Sins of In-Store Retail Media

This white paper uncovers the seven critical mistakes that undermine in-store retail media networks. Learn how to avoid common pitfalls, protect shopper trust, and maximize revenue growth.

By STRATACACHE Team

May 9, 2025

Key takeaways

In-store retail media is a massive opportunity — with 70% of retail sales still in brick-and-mortar, stores are critical for shopper engagement.

Common pitfalls can derail success — from over-reliance on programmatic to skipping key metrics, mistakes weaken trust and revenue impact.

The white paper reveals seven critical missteps — helping retailers and brands avoid costly errors and unlock the full value of in-store RMNs.

Retailers and brands alike are investing heavily in in-store retail media networks (RMNs) — and for good reason. With over 70% of retail sales still happening in brick-and-mortar stores, there is a huge opportunity to connect with shoppers at the critical point of decision. However, as many retailers rush to capture this growing market, common missteps can undermine success before it even begins.

“The Seven Deadly Sins of In-Store Retail Media,” explores the key pitfalls that can derail even the most promising in-store RMN strategies. From neglecting the unique in-store opportunity and over-relying on programmatic advertising to skipping essential performance metrics and misjudging the build vs. buy decision, each mistake can have significant consequences for shopper engagement, brand trust, and ultimately, revenue growth.

Ready to dive deeper and unlock the full value of in-store retail media?
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