Kevin Carbone, the forward-thinking CEO of PRN and Scala, kicks off this year’s much-anticipated “What’s in Store for Retail Media Networks” event at NRF 2025 with a strategic welcome that sets the tone for a high-impact session. Known for leading innovation at the intersection of digital signage, shopper engagement, and in-store media, Carbone addresses a room full of brand marketers, retailers, and tech leaders ready to unpack the next wave of transformation in retail media.
In his opening remarks, Carbone highlights the explosive growth of in-store retail media and its pivotal role in shaping omnichannel strategies. He underscores the urgent need for scalable, data-driven solutions that create frictionless, personalized shopper experiences — not just online, but inside physical retail environments. Drawing on his leadership across both PRN and Scala, he offers insight into how brands can maximize ROI through smarter screen networks, contextually relevant content, and tighter integration with programmatic ad platforms.
His welcome isn’t just ceremonial — it’s a call to action. Carbone sets the stage for thought-provoking discussions, live demos, and case studies that will explore everything from the latest tech advancements to monetization models that are reshaping retail’s revenue playbook.
Speakers:
Kevin Carbone – CEO PRN, CEO Scala