As in-store retail media gains momentum worldwide, different regions are emerging as innovation hubs—each with their own pace, playbook, and priorities. This dynamic panel brings together global leaders to explore how the U.S., Europe, and Latin America are tackling in-store media deployment, monetization, and measurement—and where each region is pulling ahead.
Panelists will share bold strategies that are driving success in their markets, from cutting-edge digital signage integrations and real-time analytics to unique retailer-brand collaboration models. Just as importantly, they’ll discuss the missteps and growing pains—what hasn’t worked, what they’ve learned, and how those lessons are informing next-gen approaches.
Expect a candid exchange of best practices as global players navigate the battle for advertiser attention and shopper engagement in-store. Whether you’re scaling a network, exploring market expansion, or looking to future-proof your strategy, this session will equip you with the global perspective and practical insights to make smarter moves in 2025 and beyond.
Speakers:
Aline Garza – Head of Planning & Client Success,Walmart Connect Mexico
Christian Raveaux- Head of Retail Media Connect, REWE Group
Patricia Grundmann – VP Media & Retail Media/Managing Director, OBI First Media Group
Sean Crawford – Managing Director for North America, SMG
Jeffrey Aragon Bustos – VP, Measurement Addressability Data, IAB