In-store media has moved from static signage to a measurable, media-rich channel that brands are taking seriously. In 2024, we saw real progress: clearer attribution models, better tech for tracking engagement, and the early stages of standardized reporting. Retailers and advertisers alike began demanding proof that in-store campaigns actually drive sales — and for once, they started getting answers.
Expect a deep dive into this year’s biggest advancements, including real-time analytics, audience verification tools, and the integration of digital and physical shopper data. But the conversation doesn’t stop there—this session also looks ahead to what 2025 will demand. Yara Daher, a Retail Media Consultant at IAB Europe, will unpack the push for global measurement standards, the growing emphasis on integrated cross-channel reporting, and the pressure from advertisers for more transparency, consistency, and proof of performance.
Speakers:
Yara Daher, Retail Media Consultant, IAB Europe