As retail media continues to expand beyond the screen and into the physical store, leading retailers are redefining what in-store activation looks like—and what it can deliver. This panel brings together retail trailblazers who are on the front lines of in-store innovation to share how they’re building impactful, scalable programs that drive real value for brands and shoppers alike.
From smart signage and interactive displays to loyalty app integrations and personalized promotions, panelists will unpack the key activation opportunities shaping today’s in-store media strategies. They’ll also dive into the creative execution that cuts through the noise, and the metrics that matter when it comes to demonstrating effectiveness.
Expect candid conversations around what’s working, what’s still evolving, and how retailers are aligning in-store efforts with broader omnichannel campaigns to create a holistic, measurable view of performance. Whether you’re looking to launch, optimize, or expand your in-store retail media program, this session offers strategic insight and real-world guidance from those leading the charge.
Speakers:
Brendan Rodgers – Lead Director, In-store Strategy & Commercialization, CVS Media Exchange (CMX)
Michael Krans – VP, Macy’s Media Network, Macy’s, Inc.
Alicia Esposito – VP of Content. Retail TouchPoints