As in-store retail media takes center stage in omnichannel strategies, creative execution is becoming a critical lever for performance. In this engaging session from What’s In Store for Retail Media Networks, creative leaders, technologists, and retail experts explore the evolving role of creative in the physical retail environment—and how it’s being reshaped by data, technology, and channel-specific demands.
The panel unpacks what makes in-store creative effective in a world where attention is scarce and context is everything. From digital screens and smart shelving to audio and interactive displays, panelists discuss how the physical environment demands a different approach to storytelling—one that balances brand consistency with real-time relevance and operational constraints.
The session also explores how data and technology are transforming the creative process, enabling dynamic content, localisation at scale, and more precise targeting than ever before. As retail media networks mature, this conversation offers vital insight into how brands and retailers must rethink creative development and collaboration to fully capitalize on the in-store opportunity.
Speakers:
Alex Reeves – Managing Editor, EMEA, Little Black Book
Yael Kochman – Chief Business Officer, myAthena
Rachel Roberts – Managing Director, ZEAL
Ash White – Managing Partner, Dentsu