Join Alexis Marcombe, CEO of Unlimitail, and Daniel Knapp, Chief Economist at IAB Europe, for a deep dive into how Carrefour is rewriting the rules of in-store retail media across two distinct and dynamic markets: France and Brazil. This session explores how one of the world’s largest retailers is digitizing the physical store environment, adapting to local shopper behavior, and turning previously overlooked real estate into high-performing digital ad inventory.
Marcombe and Knapp reveal the inner workings of Carrefour’s retail media strategy—from building scalable infrastructure to integrating online precision with offline reach. They’ll share how Carrefour is not just selling media but creating experiences that resonate with shoppers in the moment, while driving measurable value for brands.
The session also highlights Carrefour’s innovative approach to non-endemic advertising, showing how retailers can attract new revenue streams by offering access to highly engaged audiences—even for brands outside traditional CPG categories. With real-world performance data, regional comparisons, and bold predictions for the future, this session offers an unmissable look at retail media innovation on a global scale.
Speakers:
Alexis Marcombe – Global CEO of Unlimitail (Publicis & Carrefour)
Daniel Knapp – Chief Economist at IAB Europe