In this insightful session from What’s In Store for Retail Media Networks, Craig Macdonald, CMO of Vendavo, shares a candid take on the current state of retail media—laying out both the opportunities and the growing pains facing the industry.
Macdonald unpacks what he calls the “good news and bad news” shaping the evolution of retail media today. While the channel continues to grow at a rapid pace and attract brand investment, fragmentation in measurement, lack of standardization, and inconsistent performance reporting are slowing progress and frustrating advertisers.
With a practical and forward-thinking lens, Macdonald makes the case for unified measurement frameworks and shared standards as the foundation for sustainable success. This session is a must-watch for anyone looking to drive greater transparency, accountability, and long-term growth in retail media—whether you’re on the buy side, sell side, or somewhere in between.
Speakers:
Craig Macdonald – Partner, McKinsey & Company
Read more about the forces shapping the future of commerce media.