Mark Williamson, AVP of Retail Media at Costco, offers an exclusive look into how one of the world’s most influential retailers is preparing to reshape the retail media landscape. With a reputation built on trust, value, and member-centricity, Costco brings a unique set of advantages to the table—ones that position it to become a retail media powerhouse in its own right.
In this session, Williamson unpacks how Costco’s differentiated business model—anchored by its highly loyal membership base, disciplined merchandising philosophy, and deep supplier relationships—creates a platform for retail media that is both high-performing and high-trust. He will explore how the company is using first-party data and a tightly curated product mix to deliver targeted advertising and meaningful engagement across physical and digital touchpoints.
Attendees will gain insight into how Costco balances scale with simplicity, and how its approach to retail media may challenge conventional thinking on audience access, creative standards, and partnership models. For brands looking to reach highly engaged shoppers in a values-driven environment, this session presents a powerful case for why the next chapter of retail media may look a lot more like Costco.
Speakers:
Mark Williamson – AVP Retail Media, Costco