In this compelling multi-retailer session from What’s In Store for Retail Media Networks, leaders from across categories share how they are bringing retail media to life inside their physical stores. With in-store activation gaining traction as a powerful complement to digital campaigns, this discussion explores the real-world strategies retailers are using to make their networks tangible, measurable, and effective.
Panelists break down the key value drivers that set their retail media networks apart—whether it’s store traffic, exclusive shopper data, or premium display real estate—and reveal how they’re capturing emerging opportunities to engage customers in the aisle, not just online.
The conversation also delves into how each retailer approaches in-store creative, customer experience, and performance measurement to present a more unified and holistic view of retail media success. From digital signage to smart shelves, and from content relevance to ROI, this session offers a behind-the-scenes look at how physical retail is evolving into a fully activated media channel.
Speakers:
Kieran Howells – Retail Gazette
Patricia Grundmann – Vice President – Media & Retail Media, OBI First Media Group
Georgia Riley – Retail Media In Store Strategy & Development Manager, Pan-Partnership