As Retail Media Networks (RMNs) become smarter and more sophisticated, brands are tapping into their rich shopper insights to supercharge Connected TV (CTV) campaigns—ushering in a new era of personalized, performance-driven advertising that bridges the gap between in-store behavior and at-home media consumption.
This session explores the strategies, technologies, and partnerships behind the emerging CTV/RMN flywheel. Learn how brands are using first-party retail data—from purchase history to loyalty behaviors—to fuel more relevant and effective CTV ad targeting. Panelists will reveal how this powerful integration is not only enhancing personalization, but also driving full-funnel performance and delivering measurable results.
Expect real-world examples, tactical guidance on optimizing spend, and a look at what’s next as retail media continues to expand into the living room. For marketers looking to stretch budgets, close attribution loops, and build seamless customer journeys from aisle to screen, this session offers a clear roadmap to success.
Speakers:
Jayesh Rajdev – Controller of Advanced Advertising, ITV
Lindsay Pullins – Director, Ad Revenue Partnerships. Roku
Ben Reynolds – Vice President Of Business Development, Walkbase