In-store retail media reaches shoppers at the most critical point in the path to purchase—but unlike traditional mass media, it demands a different kind of value proposition. For brands to commit serious media budgets to in-store, they need more than visibility—they need insights, attribution, and proof of performance.
This panel brings together leading brands and retailers to share real-world case studies of in-store retail media campaigns that delivered results. From lift in conversion to brand impact and shopper behavior shifts, the discussion will spotlight the KPIs that matter most—and how they’re being measured in increasingly sophisticated ways.
But beyond metrics, the panel will also explore how Retail Media Networks (RMNs) are reshaping the traditional brand-retailer dynamic. As the lines between media sales and shopper marketing blur, the rules of engagement are evolving—creating new expectations around collaboration, accountability, and shared success.
Whether you’re building a business case or optimizing an existing in-store strategy, this session offers the data, examples, and strategic insights to help you turn in-store media into a performance-driven channel that commands serious investment.
Speakers:
Mike Sallette – Vice President, Media, Licensing, & Sponsorships. Danone North America
Rachel Lawson – Former Marketing Director. Mondelēz International
Chelsey Alexander – Vice President and General Manager, New & Emerging Digital Platforms, Bayer Consumer Health
Lauren Johnson – Deputy Editor of Retail Media and Commerce, Adweek