Whether it’s called retail media or commerce media, one thing is clear: the ability to monetise physical premises and digital touchpoints is no longer exclusive to traditional retailers. In this eye-opening session from What’s In Store for Retail Media Networks, industry experts explore how non-retail businesses—from travel hubs and entertainment venues to telecoms and QSR chains—are entering the retail media space.
The discussion breaks down what it takes for non-retailers to successfully launch and scale a media network of their own, from identifying valuable audience signals to building the right infrastructure and forging brand partnerships. Panelists share the unique challenges these organisations face, how they define their media value, and the strategies they use to drive engagement and revenue without a conventional retail model.
If you’re outside the typical retail ecosystem but looking to unlock new monetisation opportunities through media, this session offers practical guidance, tested frameworks, and inspiration from early movers already reshaping the definition of retail media.
Speakers:
Daniel Torres Dwyer – The FMCG Guys
Jessica Cooke – Director of Media and Loyalty, Stonegate Group
Maurice Ridder – Head of Retail Media, Basic-Fit