As in-store retail media gains traction, reliable measurement and attribution have become essential for building trust and unlocking greater investment. In this session from What’s In Store for Retail Media Networks, leaders from across the retail media ecosystem explore how industry-wide efforts—led by organisations like IAB Europe and IAB US—are driving progress toward consistent standards for defining and measuring in-store retail media.
Panelists discuss how shared definitions and performance metrics are already influencing the way in-store media is bought, sold, and evaluated, and what it means for the future of campaign planning and cross-channel attribution. The conversation also considers the downstream effects: how these evolving standards are shaping retailer–brand relationships, influencing technology development, and enabling more confident, scalable activations inside the store.
Whether you’re a retailer, brand, agency, or tech partner, this session offers a valuable look at how clarity, consistency, and collaboration are laying the foundation for the next phase of in-store retail media growth.
Speakers:
Alison Dunham – Sales Director, In-Store Retail Media UK, PRN
Daniel Knapp – Chief Economist, IAB Europe
Paul Lynch – Head of Experience & Commerce UK&I, Merkle
Sam Massink – Senior Partnership Marketing Manager, Smart Energy
Adam Smith – Product and Proposition Director, GIG Retail