Andy Murray, a recognized pioneer in shopper and retail marketing, takes a deep dive into what it really takes to make retail media networks resonate with today’s consumer. In a space flooded with screens, data, and tech buzzwords, Murray cuts through the noise to focus on what matters most: delivering meaningful, relevant, and unforgettable experiences at the point of decision.
With decades of experience working at the intersection of brand strategy, retail operations, and consumer insight, Murray explores the critical forces that must come together for retail media to succeed. From aligning organizational goals and shopper data to refining creative execution and in-store implementation, this session will uncover the strategic levers that can elevate retail media from a bolt-on tactic to a value-driving ecosystem.
Expect practical wisdom, hard-earned lessons, and fresh frameworks for building retail media programs that go beyond impressions—driving engagement, trust, and long-term loyalty. For retailers and brands looking to stand out in an increasingly crowded marketplace, this is a must-attend session packed with insight and inspiration.
Speakers:
Andy Murray – Executive Chairman, Saatchi & Saatchi X