CTV and Retail Media Networks: Tesco and ITV Delivering Precision Marketing at Scale

Tesco and ITV showcase how they are preparing for a 35% growth in retail media with closed loop measurement capabilities to prove brand uplift and technologies that deliver greater integration across clients and agencies.
By STRATACACHE Team
March 31, 2025
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Key takeaways

In this forward-looking session from What’s In Store for Retail Media Networks, Tesco and ITV come together to share how they are preparing for an expected 35% growth in retail media—and what it takes to scale effectively while delivering value to brands, agencies, and shoppers alike.

The conversation highlights how both companies are investing in closed-loop measurement capabilities to prove real brand impact, including uplift and conversion, across campaigns. They also explore the role of technology in driving deeper integration—not just between media and commerce, but across client and agency ecosystems as well.

From smarter data use to tighter collaboration and improved reporting, Tesco and ITV outline the infrastructure and partnerships needed to keep pace with retail media’s rapid evolution. This session is essential viewing for any brand or media partner seeking to understand how to plan for growth while maintaining performance accountability and cross-channel cohesion.

Speakers:

Stacy Gratz- Sales and Marketing Director, Tesco Media and Insights Platform

Jay Rajdev – Controller of Advanced Advertising, ITV

Read more about how Tesco and ITV work together.

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