While in-store media offers a powerful opportunity to engage shoppers at the critical point of purchase, it still doesn’t operate like traditional mass media—and for many brands, that’s both a challenge and a consideration. In this candid, insight-rich discussion from What’s In Store for Retail Media Networks, marketing leaders from some of the world’s top brands share how they’re thinking about the in-store channel as part of a modern retail media mix.
Drawing from real-world experiences, panelists unpack what’s needed to justify deeper investment in physical retail media—from scalable measurement and campaign consistency to clearer value propositions and stronger collaboration with retailers. The conversation also explores how brand–retailer relationships are evolving in the retail media era, and what it will take for in-store activation to become a standard part of omnichannel strategy—not just a tactical add-on.
For brands, retailers, and media partners alike, this session offers a grounded look at what’s working, what’s missing, and what the future could hold for in-store retail media.
Speakers:
Simon Miles – Founder, Lighthouse Advisory
Russell Lincoln – Global Ecommerce and Marketing Director, Danone
Katie Moreton – Shopper Marketing Lead, Unilever
Craig Woolley – UK Marketing Activation