Brands Bringing Retail Media to In-Store

While in-store media reaches a large group of shoppers at the crucial point of purchase, it's not a traditional mass media. In this candid discussion, representatives from the world's leading brands discuss how retail media is evolving to include the in-store channel and what they need in order to invest more into that space. Sharing real experiences, the panel will explore the opportunities to be found in store, the ways in which retailer and brand relationships have changed as retail media networks have matured, and whether brands expect to see more in-store in the future.
By STRATACACHE Team
March 31, 2025
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Key takeaways

While in-store media offers a powerful opportunity to engage shoppers at the critical point of purchase, it still doesn’t operate like traditional mass media—and for many brands, that’s both a challenge and a consideration. In this candid, insight-rich discussion from What’s In Store for Retail Media Networks, marketing leaders from some of the world’s top brands share how they’re thinking about the in-store channel as part of a modern retail media mix.

Drawing from real-world experiences, panelists unpack what’s needed to justify deeper investment in physical retail media—from scalable measurement and campaign consistency to clearer value propositions and stronger collaboration with retailers. The conversation also explores how brand–retailer relationships are evolving in the retail media era, and what it will take for in-store activation to become a standard part of omnichannel strategy—not just a tactical add-on.

For brands, retailers, and media partners alike, this session offers a grounded look at what’s working, what’s missing, and what the future could hold for in-store retail media.

Speakers:

Simon Miles – Founder, Lighthouse Advisory

Russell Lincoln – Global Ecommerce and Marketing Director, Danone

Katie Moreton – Shopper Marketing Lead, Unilever

Craig Woolley – UK Marketing Activation

Read more on the brand perspective.

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