As retail media networks expand and diversify, agencies are under pressure to evolve—fast. In this thought-provoking session from What’s In Store for Retail Media Networks, agency leaders and brand marketers come together to explore how they’re adapting to serve clients across a rapidly multiplying landscape of RMN touchpoints.
The discussion digs into how agencies are rethinking planning, activation, and measurement to help brands execute truly omnichannel campaigns—connecting online inventory, in-store activations, and digital media into a unified strategy. Panelists share how they’re navigating fragmentation, building cross-functional teams, and aligning creative and media efforts to deliver seamless customer experiences.
The session also examines how in-store retail media is being woven into broader full-funnel strategies—working in tandem with digital placements, loyalty data, and product availability to drive meaningful outcomes. For anyone shaping retail media plans across multiple platforms and formats, this session offers valuable insight into what it takes to succeed in today’s connected commerce environment.
Speakers:
James Chandler – Chief Strategy Officer, IAB UK
Amo Aujla-Tse – Retail Media Strategy Lead, Publicis Media.
Uche Ofili – Head of Agency, SMG
Jill Orr – Managing Director, Enterprise EMEA, Criteo