This high-energy panel brings together leading voices from across the industry to unpack how retail media is reshaping the broader media ecosystem—and what that actually means for brands, retailers, and advertisers in practice.
The conversation cuts through the buzzwords to ask the hard questions: Are features like cost-per-action (CPA) models and full-funnel incrementality living up to the promise? Are brands truly leveraging these tools to drive performance—or are they just ticking boxes? Panelists share unfiltered perspectives on what’s working, what’s not, and where the blind spots are.
Crucially, the discussion emphasizes that integrating in-store media into broader omnichannel strategies is no longer optional—it’s mission-critical. When in-store assets are aligned with digital campaigns and powered by real-time data, the result is more than synergy—it’s measurable business impact.
Packed with practical takeaways, strategic insights, and a dose of tough love, this session is for anyone serious about making retail media a core engine of growth—not just another marketing channel.
Speakers:
Robert Jozic – SVP, Schwarz Media & Group Digital Strategy Schwarz Group
George Ivie – CEO and Executive Director, Media Rating Council, Inc.
Chuck Billups – Head of Global Retail Media Advertising, PRN