Banking Report on Marketing and Brand Equity
Our retail bank research study, conducted by LEWIS, a global integrated communications agency, surveyed 10,512 banking customers and segmented data according to region. The online survey included over 50 questions from 39 of the largest financial institutions across North America and Europe.
The retail bank study answers questions on:
- Marketing awareness
- Brand equity value
- Digital signage effectiveness
- How frequently digital signage influenced sales actions
Digital Signage Increases Brand Trust
Key findings of the report detail the impact of digital signage on customers of retail banks. Banking Industry insights compares brand perception of customers exposed to digital signage versus those who were not across key characteristics including:
- Trustworthy
- Transparency
- Affordable
- Secure
- Professionalism
- Honesty
- and more…
Discover the impact of digital signage on customers in your region.
For more information on digital signage platforms for retail banks and financial institutions, navigate to STRATACACHE digital signage solutions for banking.
