On March 31, 2025, STRATACACHE proudly hosted the fifth edition of “What’s in Store for Retail Media Networks” at The Banking Hall in London, welcoming more than 200 attendees. This full-day event delved into the pivotal role of in-store retail media within comprehensive marketing strategies, centered around the theme of “Raising the Bar.”
Through a series of panels, keynotes and fireside chats, industry leaders explored advancements in technology supporting in-store media and the steps necessary to unlock its full potential.
Diverse Perspectives from Industry Leaders 
The event featured an impressive lineup of speakers, including Adam Smith, Head of Retail Media at Iceland Foods; Patricia Grundmann from OBI First Media Group; and Georgia Smith, who discussed integrating in-store retail media at John Lewis and Waitrose. Representatives from agencies and prominent brands such as Criteo, Dentsu, Epsilon, GroupM, GIG Retail, Publicis, SMG, Danone, Heineken, Smart Energy and Unilever also shared their insights and experiences.
Keynote Highlights
STRATACACHE Founder and CEO Chris Riegel opened the event, emphasizing the critical topics that will engage CFOs and CMOs in the coming years. He highlighted the unique opportunity for influential leaders to share their experiences and expectations for in-store capabilities. Craig Macdonald of McKinsey & Company followed with a keynote addressing potential growth areas and challenges within retail media, focusing on the in-store environment. Additionally, Stacy Gratz of Tesco Media and Insights Platform and Jay Rajdev of ITV unveiled “Retail Match,” a product demonstrating the synergy between retailer data and connected television platforms.
Emerging Themes: Governance, Transparency, Collaboration and Upskilling
Throughout the day, discussions frequently touched on the importance of governance, transparency, collaboration and upskilling within the retail media landscape. Speakers expressed optimism about the vast opportunities retail media offers to brands and retailers of all sizes. They underscored how a deeper understanding of the customer journey, enhanced interdepartmental and intercompany collaboration, and creative approaches can elevate the industry to new heights.
What’s Next?
STRATACACHE remains committed to advancing the conversation around in-store retail media networks, fostering innovation and driving success for retailers and brands worldwide.