STRATACACHE Optimizes the Outcome for In-Store Retail Media with “Measuring the Store” Event
The one-day event in the heart of the advertising world, New York City, puts focus, standards, and real-world momentum behind measuring the fastest-growing retail media segment: the physical store.
NEW YORK, NY, January 10, 2026 — Today during NRF 2026, STRATACACHE announced a new industry event, What’s In Store for Retail Media Networks: Measuring the Store, in partnership with the Interactive Advertising Bureau (IAB). The mission of this one-day event, taking place at Current at Pier 59 in New York City on April 15, the day after IAB’s Connected Commerce Summit in New York, is to accelerate credible, scalable in-store measurement, and advance IAB’s work on in-store measurement with industry leaders.
The event will convene senior retail executives, strategists, technology leaders and creatives across leading retailers, brands, agencies, and technology organizations. The Measuring the Store forum is the newest in STRATACACHE’s global series of events focusing on the importance of measurement of in-store retail media. The day-long exploration will focus solely on the importance of measurement of in-store digital media to deepen industry knowledge of in-store success in order to scale up in-store retail media activity and investment.
What to expect:
- Sharp, senior-level programming focused on in-store media measurement
- Real-world case studies from industry and academia on strategy and execution
- Practical first-hand industry dialogs on successes and failures
- U.S. and global legal perspectives on consumer privacy
- Cross-ecosystem perspectives (retailers, brands, agencies, and enabling partners) on integration of measurement and sales attribution
- Framework-forward discussion built to advance adoption, comparability, and growth
“In-store retail media is scaling at a rapid pace. Measurement has to scale with it,” said Cris Riegel, CEO/Founder, STRATACACHE. “Measuring the Store is where the industry gets practical about discussing what to measure, how to measure it, and how to drive consistency across the globe — making it easier to buy, sell, optimize and report with confidence. This event will not only interrogate key issues keeping CMOs and CFOs awake at night, but also suggest key actions so that the industry can align and grow to its full potential.”
Collin Colburn, VP, Commerce, IAB added, “This forum is designed to move the conversation from ambition to alignment — bringing the ecosystem together around shared definitions, guardrails, and what ‘good’ looks like in the store. This will be the first event of its kind centered solely on the physical store and one that will be unmissable for anyone who has retail media under their purview.”
Get updates
Registration, location details, and speaker announcements will be released soon. To receive updates, visit: www.stratacache.com/event-2026-IAB-measuring-the-store-RMN
Media Contacts
STRATACACHE:
Kate Dickson
Head of Marketing + Communications, Retail Media Networks
kate.dickson@scala.com
IAB:
KCSA@iab.com