The physical store is the next great frontier for retail media networks (RMNs), and Albertsons Media Collective is leading the charge. While digital advertising has long benefited from real-time data and clear attribution, the “brick-and-mortar” environment has historically been more difficult to measure — until now.
In a recent feature by Path to Purchase Institute, Albertsons Media Collective outlines its mission to create a “smarter feedback loop” for in-store media. By leveraging advanced data integration and standardized measurement, Albertsons is moving beyond simple impressions to provide brand partners with deep insights into how in-store digital touchpoints — like digital signage and smart displays — actually drive shopper behavior and sales.
Key takeaways from the report include:
- The Power of Physicality: With the majority of grocery transactions still happening in-store, the ability to influence shoppers at the shelf is unparalleled.
- Standardization is Key: Albertsons is working to bring the same level of transparency and reporting found in online media to the physical aisle.
- Enhanced Attribution: By linking in-store media exposure to transaction data, the Collective is proving the ROI of digital out-of-home (DOOH) advertising in a retail setting.
At STRATACACHE, we know that the “smart store” of the future relies on this exact synergy between high-impact digital displays and robust data analytics. As RMNs continue to evolve, the focus is shifting from “reaching” the customer to “understanding” the customer.
To learn more about how Albertsons and STRATACACHE are reshaping the in-store experience, read the full story at Path to Purchase Institute: