Read how STRATACACHE has implemented some of their solutions

With the imminent release of the most highly anticipated tech product of the year, AT&T needed to create an appropriately positioned, high-impact, in-store promotional campaign to optimize the customer experience and influence buying behavior at the point-of-purchase.

AT&T’s strategy was to leverage an extensive digital signage network utilizing STRATACACHE’s ActiVia for Media digital signage software to power the network and deploy a kiosk in every AT&T retail store. Each kiosk would include a self-promoting product feature review to entertain and inform customers even when store associates were busy.

On an incredibly tight schedule, AT&T deployed 2,120 digital signs in 1,840 stores. Each digital signage kiosk attracts in-store customers to a promotional area, highlights the product, visually communicates key features and boosts product sales. The kiosk includes display products, allowing customers to touch, feel, and test drive the product while being dazzled by promotional video.

STRATACACHE’s digital signage software solution, ActiVia for Media, creates playlists, schedules and distributes dynamic content across the network, and monitors and reports on all players within the network. STRATACACHE’s engineering resources facilitated a smooth launch and helped AT&T effectively deploy the solution. Since ActiVia is device and platform agnostic, AT&T did not have to make accommodations dependent upon each store’s media player and operating system.

The demand for fast, reliable internet supporting attendees across a multitude of mobile and static devices has caused network usage to soar, costs skyrocketing and user experience to degrade.

Adobe needed to find a cost effective solution to support event labs, media downloading and software updates all while providing attendees with a rich user experience.

The SuperLumin Event Cache Engine was created specifically for large venues, tradeshows, exhibit halls and events. Our engines significantly reduce network performance challenges by decreasing the overall volume of content moving over the network. We identify, prepopulate and store frequently requested media and content eliminating the need to repeatedly transmit the same information over and over again which can severely slow down your network.

With over 7,000 attendees at Adobe Summit and a large iOS update scheduled for release at the same time, Adobe knew it would have challenges supporting the media labs, sessions and attendees. By placing the Event Cache Engine inside the venue during the event and prepopulating the iOS update, Adobe was able to eliminate network congestion and drive bandwidth savings all while improving the attendee’s internet experience. By conserving bandwidth Adobe was well prepared for any unexpected peaks in usage.

By minimizing access times, alleviating network congestion and reducing bandwidth usage, Adobe was able to save tens of thousands of dollars. Additionally, the Event Cache Engine provided valuable data including the most trafficked sites, user data, site behavior and time on site.

Adobe and SuperLumin will continue their partnership by expanding into Live Streaming Optimization at future Adobe events.

The demand for fast, reliable internet supporting attendees across a multitude of mobile and static devices has caused network usage to soar, costs skyrocketing and user experience to degrade.

Adobe needed to find a cost effective solution to support event labs, media downloading and software updates all while providing attendees with a rich user experience.

The SuperLumin Event Cache Engine was created specifically for large venues, tradeshows, exhibit halls and events. Our engines significantly reduce network performance challenges by decreasing the overall volume of content moving over the network. We identify, prepopulate and store frequently requested media and content eliminating the need to repeatedly transmit the same information over and over again which can severely slow down your network.

With over 7,000 attendees at Adobe Summit and a large iOS update scheduled for release at the same time, Adobe knew it would have challenges supporting the media labs, sessions and attendees. By placing the Event Cache Engine inside the venue during the event and prepopulating the iOS update, Adobe was able to eliminate network congestion and drive bandwidth savings all while improving the attendee’s internet experience. By conserving bandwidth Adobe was well prepared for any unexpected peaks in usage.

By minimizing access times, alleviating network congestion and reducing bandwidth usage, Adobe was able to save tens of thousands of dollars. Additionally, the Event Cache Engine provided valuable data including the most trafficked sites, user data, site behavior and time on site.

Adobe and SuperLumin will continue their partnership by expanding into Live Streaming Optimization at future Adobe events.