Retail - Stratacache

Retail Digital Signage

STRATACACHE is driving retail transformation, including digital transformation, and is accelerating this shift by having a full scope of technology under one roof. Our immersive in-store shopping solutions bring customers into the brick-and-mortar store and deliver an informative, personal experience through an extensive array of technology — including digital signs, all-in-one tablets, augmented and virtual reality, mobile sensors, computer vision technology and artificial intelligence. STRATACACHE is reaching beyond the horizon of which technologies retailers can use to draw shoppers into, while adding relevancy and value to, the brick-and-mortar store.

In-Store Analytics for Retail

Managing occupancy requirements and traffic flow in stores has never been more important than it is now. Today, deploying the right technology to help navigate this new shopping environment is critical. STRATACACHE deploys a high accuracy solution to provide an unprecedented, data-driven view of the in-store customer journey.

Walkbase TREQ allows retailers to:
• Measure occupancy with more than 99% accuracy
• Optimize pathing and dwell time for higher conversions
• Understand how queues impact performance
• Drive better merchandising strategies and more sales
• Track digital signage ROI and improve content performance

Walkbase TREQ shopper-people-counter-device-1024x720

For more information on selecting the right technology for your in-store analytics, read our white paper, The Best Technology for In-Store Analytics in 2022.

Walkbase Measurement for In-Store Retail Media Networks

How do you show the value of your in-store retail media network? Through precise, privacy-friendly sensor technology, the Walkbase platform can help you track ad impressions and video plays at every screen and show you how those ads influence future pathing and purchasing behavior. You gain valuable insights on your customers and your advertisers receive tangible results for their investment, including closed-loop attribution when behavioral data is connected to loyalty and transaction data.