Save the Date!

In-store retail media works, with data proving that in-store activations heighten awareness and drive sales. On Monday, February 23, 2026 What’s in Store for Retail Media Networks at EuroShop will interrogate why the in-store marketing channel is transforming the entire retail media ecosystem by unlocking previously unavailable insights, inspiring groundbreaking creative execution, and raising accountability across all marketing touchpoints.

Join brands, retailers, agencies and international marketing experts as they probe the tensions and treasures shaping this fast-evolving channel. From the latest research and case studies to candid debates on privacy, creativity, and programmatic risk, What’s in Store for Retail Media Networks remains the leading international industry event dedicated to the fastest growing and most scrutinized marketing opportunity.

FULL AGENDA

10:00am - 6:00pm

What’s in Store For Retail Media Networks Full Day Pass

Register to attend every session of the day. Featuring keynotes, case studies and provocative panel discussions, What’s in Store for Retail Media Networks is the leading international retail and brand event dedicated to the most powerful marketing channel: the store. 

For passes to individual sessions please use the buttons below.

Register for Full Day

10:00am - 10:45am

Registration. Coffee, Tea, Pastries

10:45am - 11:00am

Opening Keynote Address

Chris Riegel - CEO and Founder, STRATACACHE

Register for Session

11:00am - 11:45am

What is Powering In-Store Retail Media?

Following his opening keynote, Chris Riegel leads a discussion on the evidence-based findings from the largest-scale academic study to date on the effectiveness of digital signage at the point of sale and what the in-store channel should be able to offer retailers, brands and shoppers. 

Using independent research, as well as the latest industry findings, this session will interrogate the key topics that are impacting retail media in Europe.

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Noon - 12:45pm

What Measurements Matter? Proving the Power of In-Store Digital

From dwell time and digital exposure to verified sales lift, in-store measurement is advancing fast. This discussion explores what retailers and technology partners are able to provide and what brands need by way of metrics in order to ensure the store is included in marketing plans.

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1:00pm - 1:45pm

Making Digital Creative Count in the Aisles

In-store digital retail media presents a huge creative opportunity for advertising but many brands and retailers are still not utilizing this highly-charged space to its full potential. 

Including examples of best practices and a look at what technology can offer retailers and shoppers by way of personalization and relevancy, this panel will explore what retailers and brands should be aware of in order to maximise creative capabilities of the in-store space.

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2:00pm - 2:45pm

Programmatic in Aisle Seven

Exploring the technologies, partnerships, and data powering automation, targeting, and real-time optimization, this panel discussion will probe the ways in which the store is emerging as the next great programmatic frontier.

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3:00pm - 3:45pm

Taking it Beyond Trade: How the Full Potential of In-Store can be Unlocked

In-store digital works as a marketing channel but what do agencies and brands need in order to make the most of the in-aisle opportunity? 

This honest discussion will highlight what is holding in-store retail media back and what needs to change to ensure the channel is easy to access, assess and optimize in order to unlock larger marketing budgets.

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4:00pm - 4:45pm

Data, Privacy, Loyalty and the Physical Shopper Journey

How personal should retail media be in order to be relevant to shoppers? What are the issues that retailers and brands should have in mind when using insights gained from loyalty programs and other data touchpoints when executing marketing campaigns? 

Looking at issues around fostering loyalty, data gathering, deployment and storage this panel will interrogate what retailers are doing right and where they could go drastically wrong.

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5:00pm - 5:40pm

What Does the Future Hold In-Store?

Looking at the top retail media trends, the closing panel is a fast-paced and energetic exploration of what brands, retailers, tech suppliers and analysts will be discussing across 2026 and beyond.

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5:40pm - 6:00pm

Recap and Thank You 

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