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In-store retail media works, with data proving that in-store activations heighten awareness and drive sales. On Monday, February 23, 2026 What’s in Store for Retail Media Networks at EuroShop will interrogate why the in-store marketing channel is transforming the entire retail media ecosystem by unlocking previously unavailable insights, inspiring groundbreaking creative execution, and raising accountability across all marketing touchpoints.
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Join brands, retailers, agencies and international marketing experts as they probe the tensions and treasures shaping this fast-evolving channel. From the latest research and case studies to candid debates on privacy, creativity, and programmatic risk, What’s in Store for Retail Media Networks remains the leading international industry event dedicated to the fastest growing and most scrutinized marketing opportunity.

Featured speakers
(more to be announced soon)

Alison Dunham
VP Retail Media
Monetisation UK
PRN

Dirk Hahn
Head of Retail Media Products
& Insights
Schwarz Digits

Boris Hedde
Managing Director
IFH Köln

Matthias Hofmann
Snr. Account Director
STRATACACHE

Joe Hunter
Head of Brand and Category
De’Longhi Group

Robert Kießling
Data Partnerships Director
The Trade Desk

Alex Knapman
Retail Media Lead
Halfords

Craig Macdonald
Partner, Media and
Advertising
McKinsey & Company

Chris McLelland
Director of Business
Development, EMEA
Walkbase

Daniel Meier-
Ngouango
Executive Director
Publicis Media

Marie-Claire Puffett
Industry Development
and Insights Director
IAB Europe

Ben Reynolds
VP of Business Development
Walkbase

Chris Riegel
CEO and Founder
STRATACACHE

Jan Schoenmakers
Founder and CEO
HASE & IGEL (NEUTRUM.AI)

Adam Smith
Head of Retail Media
Iceland Foods

Steph Thomas
Head of Retail and Experience
VCCP

Jason Wescott
Global Head of Commerce
Solutions
WPP Media

Tijmen Willems
VP Retail Media, EMEA
PRN
FULL AGENDA
10:00am - 6:00pm
What’s in Store For Retail Media Networks Full Day Pass
Register to attend every session of the day. Featuring keynotes, case studies and provocative panel discussions, What’s in Store for Retail Media Networks is the leading international retail and brand event dedicated to the most powerful marketing channel: the store.
For passes to individual sessions please use the buttons below.
10:00am - 10:30am
Registration, Coffee, Refreshments
10:30am - 11:00am
Opening Keynote Address
Chris Riegel - CEO and Founder, STRATACACHE
11:00am - 11:45am
What is Powering In-Store Retail Media?
An in-depth look at the market forces driving the growth of retail media across the DACH region and beyond.
Boris Hedde -Managing Director, IFH Köln
Chris Riegel - CEO and Founder STRATACACHE
Noon - 12:45pm
What Measurements Matter? Proving the Power of In-Store Digital
From dwell time and digital exposure to verified sales lift, in-store measurement is advancing fast. This discussion explores what retailers and technology partners are able to provide and what brands need by way of metrics in order to ensure the store is included in marketing plans.
Marie-Claire Puffett - Industry Development and Insights Director IAB Europe
Ben Reynolds - VP of Business Development Walkbase
Dirk Hahn - Head of Retail Media Products & Insights, Schwarz Digits
1:00pm - 1:45pm
Making Digital Creative Count in the Aisles
In-store digital retail media presents a huge creative opportunity for advertising but many brands and retailers are still not utilizing this highly-charged space to its full potential.
Including examples of best practices and a look at what technology can offer retailers and shoppers by way of personalization and relevancy, this panel will explore what retailers and brands should be aware of in order to maximise creative capabilities of the in-store space.
Alison Dunham - VP Retail Media Monetisation UK
Steph Thomas - Head of Retail and Experience VCCP
2:00pm - 2:45pm
Programmatic in Aisle Seven
Exploring the technologies, partnerships, and data powering automation, targeting, and real-time optimization, this panel discussion will probe the ways in which the store is emerging as the next great programmatic frontier.
Robert Kießling -Data Partnerships Director The Trade Desk
Daniel Meier- Ngouango - Executive Director Publicis Media
Tijmen Willems - VP Retail Media, EMEA PRN
3:00pm - 3:45pm
Taking it Beyond Trade: How the Full Potential of In-Store can be Unlocked
In-store digital works as a marketing channel but what do agencies and brands need in order to make the most of the in-aisle opportunity?
This honest discussion will highlight what is holding in-store retail media back and what needs to change to ensure the channel is easy to access, assess and optimize in order to unlock larger marketing budgets.
Alex Knapman - Retail Media Lead Halfords
Chris McLelland - Director of Business Development, EMEA Walkbase
Jason Wescott - Global Head of Commerce Solutions WPP Media
4:00pm - 4:50pm
AI In-Store
Two expert keynotes followed by a lively discussion exploring how AI is shaping and will continue to shape retail experience and retail media.
Craig Macdonald - Partner, Media and Advertising McKinsey & Company
Jan Schoenmakers - Founder and CEO HASE & IGEL (NEUTRUM.AI)
5:00pm - 5:30pm
In-Store Insights: Iceland Retail Media
A look at Iceland Retail Media and what in-store attribution is offering advertisers.
Adam Smith - Head of Retail Media Iceland Foods
5:30pm - 5:40pm
Recap and Thank You
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