In an era where the average consumer is bombarded by 10,000 messages a day, breaking through the digital noise has never been more challenging — or more expensive. In this session from What’s In Store for Retail Media Networks at NRF 2026, Mark Boidman, Head of Media & Entertainment at Solomon Partners, offers a high-stakes investor’s perspective on why the physical store is the most durable and “unblockable” asset class available to brands today.
Boidman explores the shifting dialogue in the C-suite, explaining why major retailers are pivoting their focus from loyalty apps and online platforms back to the physical aisle. By examining the unique advantage of “purchase certainty” and the massive profit margins found in data-driven in-store advertising, he illustrates why the store is no longer just a place to sell products, but a powerhouse media channel.
Watch this presentation to understand why technology is the ultimate friend to the physical world and how the “clutter” of mobile devices is driving the next great shift in ad spend.
Speaker: Mark Boidman – Head of Media & Entertainment, Solomon Partners