In a major move for the retail media landscape, Albertsons Media Collective (AMC) has officially debuted its in-store digital display network, powered by STRATACACHE technology. This partnership marks a significant step forward in bringing the precision of digital advertising into the physical grocery aisle.
Initially announced at the Cannes Lions International Festival of Creativity, the initiative focuses on creating a seamless, engaging shopping environment. By utilizing STRATACACHE’s advanced digital signage and analytics tools, Albertsons is able to deliver high-impact, relevant content to shoppers at critical decision-making moments — starting right at the store entrance and extending through high-traffic areas like the produce department.
Highlights of the new network rollout:
- Strategic Partnerships: Mondelēz International joined as the launch brand partner, using the network to drive real-time engagement and product discovery.
- Proven Scale: Following a successful pilot, the network is set for a massive expansion, reaching approximately 800 stores across the Albertsons footprint by 2026.
- Closed-Loop Measurement: One of the most critical components of the partnership is the ability to provide brands with “proof of play” and direct sales attribution, proving the tangible impact of in-store digital media.
At STRATACACHE, we are proud to provide the technological foundation for this “fleet of digital screens.” This collaboration isn’t just about putting screens in stores; it’s about using smart technology and data-driven insights to help brands connect with consumers in the moments that matter most.
To learn more about how this network is revolutionizing the in-store journey, check out the full story at Path to Purchase Institute:
Read the Full Article: Albertsons Debuts In-Store Digital Display Network