Bryan Roberts interviews Adam Smith on what iconic UK grocer Iceland has planned when it comes to their retail media capabilities. What are the challenges that face the retailer when rolling out new display and measurement technology? What impact are they hoping to see on customer engagement, shopper insight and ultimately sales?
Discussing the expectations of their shoppers and suppliers as well as the ways in which retail media will operate in store, Adam will explore the considerations and measures of success as they embark on their retail media journey.
Speakers:
Bryan Roberts – Retail Futures Senior Partner, IGD
Adam Smith – Head of Retail Media, Iceland Foods