Loyalty and membership programmes have become central to the success of retail media networks, offering brands and retailers a rich source of first-party data to build precise audience segments, personalise campaigns, and demonstrate real performance. In this insightful panel discussion from What’s In Store for Retail Media Networks, retail leaders and data experts come together to examine how loyalty has evolved—and why it’s more valuable than ever.
The session explores how loyalty programmes have shifted over the past year, moving beyond discounts and points to become sophisticated data engines that fuel both media and business strategies. Panelists share how different retailers are shaping their loyalty propositions to stand out in a crowded market, while balancing the need for customer trust, personalisation, and measurable impact.
Crucially, the conversation also looks ahead: what role will loyalty play in the future of customer experience, how will it enhance the effectiveness of retail media campaigns, and where are the biggest opportunities for growth and differentiation?
For anyone navigating the intersection of loyalty, data, and media, this is a must-watch session packed with strategic insight and practical takeaways.
Speakers:
Ben Reynolds – Vice President Of Business Development, Walkbase
Mrinalini Chowdhary – Director, Strategy & Insights EMEA, Epsilon
Paul Smith – Senior Innovation Director, SMG