In this dynamic opening session from What’s In Store for Retail Media Networks in London, Chris Riegel, CEO of STRATACACHE, sets the tone for the day with a forward-looking conversation on how retail media networks must evolve to meet growing expectations from brands, retailers, and consumers alike.
Drawing from global insights and decades of experience at the intersection of technology, media, and retail, Riegel outlines three critical strategies retailers must adopt to succeed in the in-store media space. He challenges the status quo and lays out a path toward smarter infrastructure, tighter integration between digital and physical experiences, and more accountable media performance.
Whether you’re a brand, media buyer, retailer, or tech provider, this session offers a candid perspective on where the industry is headed and what it will take to lead—not lag—in the next era of retail media.
Speakers:
Chris Riegel – CEO and Founder, STRATACACHE
Read more about the three strategic levers for in-store retail media networks