In an increasingly data-driven ad landscape, proving the value of in-store media requires more than foot traffic stats and anecdotal success—it demands advanced, credible measurement that speaks the language of modern advertisers. In this session, a panel of seasoned retail media experts dives into the cutting-edge metrics that are helping retailers and brands unlock and articulate the true impact of physical store environments.
From audience qualification and dwell-time tracking to real-time attribution and full-funnel performance measurement, panelists will explore the tools and methodologies redefining how we evaluate in-store media’s effectiveness. They’ll share how these metrics are being used to demonstrate not only reach, but relevance—capturing high-intent shoppers in moments of real decision-making and purchase consideration.
Attendees will gain insight into how to frame the retail environment as a premium, data-rich media channel that deserves a seat at the top of the media plan. Whether you’re on the sell-side or buy-side, this session will equip you with the language, tools, and strategic frameworks to elevate in-store media from an overlooked opportunity to a proven performance driver.
Speakers:
Nik Rochnik – Senior Director, Product Management, Retail Media, Albertsons Media Collective
Ben Reynolds – Vice President, Business Development, Walkbase
Kelly Torgeson -Director, Business Development, Media & Customer Marketing. Walgreens Advertising Group
Manolo Almagro – Senior Director, Customer Experience & Innovation. Publicis Sapient