Chris McLelland joins as the data arm of STRATACACHE enjoys significant growth across Europe
London, July 1, 2025 — Leading global supplier of interactive, intelligent shopper engagement experiences and analytic tools, STRATACACHE, has appointed Chris McLelland to Director of Business Development, EMEA for Walkbase. In his role McLelland will identify and secure retail partners for the in-store analytics and marketing specialist. McLelland’s appointment comes as Walkbase technology rolls out across several retailers and premises in Europe such as select French locations of Europe’s largest fitness chain, Basic-Fit, and soon to be announced national retail chains.
“As the Walkbase business scales across Europe, commercially minded leaders who understand the technology and its potential for retailers, brands, and audiences are essential. In Chris we have an expert in analytics and retail media who has extensive experience in leveraging data to yield formidable results. His knowledge of and enthusiasm for the data available from within the store will be of huge benefit to our partners, Walkbase and the STRATACACHE family as a whole,” said Ben Reynolds, VP, Business Development at Walkbase.
“Insights gained from Walkbase technology can transform customer experience, influence available advertising spend and grow sales,” said Chris McLelland, Director of Business Development, EMEA, Walkbase. “The data that is available from within the store is immense and for many, untapped. I am hugely excited to join STRATACACHE, leading Walkbase in EMEA to help retailers and other partners realize the full scope of opportunities available through our privacy-focused, data tools and solutions.”
McLelland joins Walkbase from Epsilon, where he held a Senior Director of Client Development role, working closely with major brands to deliver data-driven customer engagement solutions. In his new role, McLelland will focus on expanding Walkbase’s footprint across the European retail and hospitality markets, supporting clients, and partners with advanced in-store analytics tools and audience measurement technologies.
About Walkbase:
Based on indoor location technology that leverages highly precise sensors, the Walkbase platform provides real-time analytics on customer behavior to help retailers optimize operations, increase revenues and enhance the customer experience. It analyzes in-store actions, such as pathing and dwell time, measures the impact of marketing on physical stores, including retail media networks, engages customers with personalized in-store marketing and links the online and offline customer journeys together. www.walkbase.com
About SRATACACHE:
STRATACACHE provides a full scope of consumer, audience, and passenger engagement technology and services to the world’s largest restaurant, retail, transportation, and service companies. STRATACACHE’s digital solutions use smart digital displays, advanced sensors, and cutting-edge artificial intelligence to customize the guest experience, enhancing profitability, efficiency, customer satisfaction, and speed of service. Powering digital signage content to more than four million digital displays, STRATACACHE has localized support and operations in 28 countries: www.stratacache.com, and @STRATACACHE.
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