Retailers and brands alike are investing heavily in in-store retail media networks (RMNs) — and for good reason. With over 70% of retail sales still happening in brick-and-mortar stores, there is a huge opportunity to connect with shoppers at the critical point of decision. However, as many retailers rush to capture this growing market, common missteps can undermine success before it even begins.
“The Seven Deadly Sins of In-Store Retail Media,” explores the key pitfalls that can derail even the most promising in-store RMN strategies. From neglecting the unique in-store opportunity and over-relying on programmatic advertising to skipping essential performance metrics and misjudging the build vs. buy decision, each mistake can have significant consequences for shopper engagement, brand trust, and ultimately, revenue growth.
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