In an era where the average consumer is bombarded by 10,000 messages a day, breaking through the digital noise has never been more challenging — or more expensive. In this session from What’s In Store for Retail Media Networks at NRF 2026, Mark Boidman, Head of Media & Entertainment at Solomon Partners, offers a high-stakes investor’s perspective on why the physical store is the most durable and « unblockable » asset class available to brands today.
Boidman explores the shifting dialogue in the C-suite, explaining why major retailers are pivoting their focus from loyalty apps and online platforms back to the physical aisle. By examining the unique advantage of « purchase certainty » and the massive profit margins found in data-driven in-store advertising, he illustrates why the store is no longer just a place to sell products, but a powerhouse media channel.
Watch this presentation to understand why technology is the ultimate friend to the physical world and how the « clutter » of mobile devices is driving the next great shift in ad spend.
Speaker: Mark Boidman – Head of Media & Entertainment, Solomon Partners