As the lines blur between digital and physical retail, in-store retail media is emerging as a cornerstone of modern retail strategy. The In-Store Retail Media Report 2025, authored by leading retail media expert Colin Lewis and produced in collaboration with InternetRetailing, explores how brands and retailers are leveraging in-store environments to deliver highly targeted, measurable media experiences.
This report captures where the industry stands today and where it’s heading—offering actionable insights for retailers, brands, technology providers, and in-store media operators.
What You’ll Learn from the Report:
- The growth trajectory of in-store retail media and why it’s now a critical part of omnichannel marketing
- Key use cases and real-world implementations that are shaping how retailers monetize their physical footprint
- Brand and retailer perspectives on measurement, media planning, and technology adoption
- How in-store analytics, audience targeting, and content automation are elevating the shopper experience
- The role of closed-loop attribution in proving ROI and driving investment
Why Download This Report?
This is not just a trend snapshot — it’s a comprehensive guide to the fast-evolving in-store retail media landscape, backed by data and in-depth interviews with industry leaders. Whether you’re a retailer looking to unlock new revenue streams, or a brand aiming to connect with customers closer to the point of purchase, this report gives you the insight and edge to succeed.
“In-store retail media is no longer a nice-to-have — it’s a must-have. And this report clearly shows why.”
— Colin Lewis, Retail Media Strategist
About the Authors
Colin Lewis is a globally recognized authority in retail and digital marketing, with extensive experience advising retailers and brands on the transformation of the media and marketing ecosystem.
InternetRetailing is a leading voice in multichannel retail, delivering analysis and intelligence on the trends shaping commerce across Europe.
Download Your Free Copy
Fill out the form to access the In-Store Retail Media Report 2025 and gain an inside look at how retail media is transforming brick-and-mortar spaces into high-value advertising platforms.
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