Returning to Retail’s Big Show in 2026

January 10, 2026 | NYC

The Definitive
RMN Event 

Now in its third year, What’s in Store for Retail Media has become the required gathering for those shaping the next frontier of advertising. Last year’s standing-room-only audience of over 600 attendees were provided unparalleled insights and networking opportunities. 

With zero pay-to-play content, this is no trade show pitch-fest. On stage and in the room are the senior retail media executives, strategists, and creatives candidly reflecting on how they are delivering the future of in-store media. 

Join Industry Leading Brands

Testimonials

“In terms of untapped space, I think digital in-store is the biggest opportunity right now."

— Erin Houg, VP of Media at Ulta Beauty.

“We’ve attended dozens of retail media events—most were just product pitch days. This was absolutely not that.”

— Chris Riegel, CEO, STRATACACHE  

“If retail media sits anywhere near your agenda, you have to be here.”

— Jayesh Rajdev, Controller of Advanced Advertising, ITV

“2025 will be the year of in-store retail media… the industry has reached a tipping point.” 

— Advertising Week

“We’re ready for the conversation around in-store retail media to move beyond potential and into execution.”

— Sarah Marzano, EMARKETER

“This is the only event that truly focuses on the in-store connection.

— Andy Murray, Founder, Saatchi X (former SVP, Walmart) 

“We’re ready for the conversation around in-store retail media to move beyond potential and into execution.”

— Sarah Marzano, EMARKETER

View the 2025 Recap Video

Beyond Potential and Into Execution 

When this event premiered in January 2024, in-store retail media was still buried beneath the broader headlines of ecommerce, digital, and programmatic. Fast forward to today: it’s the focal point of investment, innovation, and industry buzz.

2026 Speakers

Mark Boidman
Head of Media & Tech Investment
  Solomon Partners 
Collin Colburn
VP, Commerce & Retail Media 
IAB
Jessie Dowd
Editorial Director 
Brand Innovators 
Quentin George
Partner 
McKinsey 
Sarah Marzano
Principal Analyst 
EMARKETER 
Andy Murray
Founder 
Saatchi X (former SVP, Walmart)  
Ben Reynolds
VP of Business Development
Walkbase
Chris Riegel
CEO 
STRATACACHE 

Core Themes and Sessions

Act 1, Standards & Accountability

The 7 Deadly Sins of In-Store Media
A strategic teardown of the most common mistakes retailers and brands make, and how to correct them.
The Programmatic Illusion: How Serving Ads Actually Works In-Store
Programmatic promises scale—but the store isn't like the web. This session addresses the distinct media requirements for the in-store environment and previews the next generation of ad serving and measurement methodologies. 
Bridging the Trust Gap: Retailer vs. Brand in In-Store Measurement
Retailers own the data. Brands need proof. This session lays out the roadmap to mutual accountability, shared standards, and credible third-party validation. 

Act 2, In-Store Media as the New Experiential Canvas 

The In-Store Creative Opportunity
The store is no longer just a shelf—it's a screen, a stage, and a story. Who is leading the way, and how are agencies and brands rising to the creative challenge to better serve shoppers, brands and retailers. 
It’s Here-Programmable. Personal. Physical
From smart carts to ambient audio and interactive digital walls, the digital store is a reality. How is real-time content, generative design, and algorithm-driven storytelling transforming how brands engage shoppers in-aisle. 

Act 3, Market Forces & Strategic Moves 

The Sleeping Giant: How Club Stores Are Redefining Retail Media
With more partnerships, an expanding platform, and an audience that trusts every recommendation, membership clubs are poised to become an RMN juggernaut. Hear how.
Wall Street Doesn’t Shop the Center Store
A capital markets perspective: who’s winning, who’s undervalued, and what signals investors are watching in this fast-moving space. 

Act 4, Reflection & Reframing — Flipping the Script 

The Next Generation Speaks: A Meta-Critique of the Day
We’ll end the day by turning the mic around. In this format-bending focus-group format, eight top MBA students from The Northwestern University Kellogg School of Management, The Cornell University Graduate School, and Sam M. Walton College of Business will offer a bold, fast-paced, unfiltered critique of the sessions and strategies presented. These aren’t spectators—they’re tomorrow’s CMOs and retail leaders.

This is retail media, reimagined—through the eyes of the people who will soon be building it.

Be one of the first to register for this event being held on January 10, 2026 in NYC.

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Clicking the register button will take you to the registration page of NRF 2026: Retail's Big Show.

Registration includes your NRF 2026 Expo pass and the full-day NRF and STRATACACHE Present: What’s in Store for Retail Media Networks special program:

  • $1495 for non-retail/non-brand registrants
  • $445 for retailers
  • Qualified media and press: free

Questions? Contact marketing@stratacache.com or fill out the form on the Contact Us page.

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